From Market Research
Sentence completion is a projective technique that involves asking participants to complete sentences. For example:
People who buy Coke are _______ I only buy Diet Coke when _______ If my wife brought home a case of VB I’d say _______ People who are concerned out additives and preservatives in food are _______ I think women who buy frozen pastry are probably_______
They are then asked to explain why they have completed the questions in the way that they have completed them.
- Gordon, Wendy and Roy Langmaid (1988), Qualitative Market Research: A Practitioner's and Buyer's Guide. Aldershot: Gower, p. 99.