Discussion Guide

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A list of topics to be discussed during. In some circumstances this can be almost as detailed as a questionnaire. In other examples the discussion guide may be a few dot points.

Health care example[1]

I. Welcome and introductions
II. Current health status and medical problems
III. When do you go see a doctor?
IV. Relationship with health care providers
Kinds of contact/time spent
Difficulty in seeing doctor/making appointments
Cost
Ease in getting to provider
V. Physical examinations
Does doctor explain what is happening?
Can you influence what tests are performed?
How are results communicated?
How is the decision made to get a physical exam?

References

  1. Sudman, Seymour and Edward Blair (1998), Marketing Research: A Problem-Solving Approach. New York: McGraw Hill, p. 187.