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There is no standard approach to reporting market research. Partly this is because different studies have different requirements. It is also because people like to work in basic ways. However, an approach to structuring reporting that can work in most situations is:

  1. Conduct all the analyses listed in the Analysis Plan and any additional analyses.
  2. Use Data Reduction to distill the essence of each of the analyses.
  3. Creating charts.
  4. Structuring and Sharing Findings

Pages in category ‘Reporting’

The following 3 pages are in this category, out of 3 total.