Category:Introduction, Theory and an Overview
Market research is used to figure out how things work. Most commonly, the goal is to understand how a market works, but it can also be used for other problems, such as understanding how people feel about government services, attitudes to social problems and so on. Market research is always a means to an end. Where it is used to help with marketing, the end is competitive advantage. With social and government research the end is improved policies.
Market research is about three things:
Typically, these three things occur as a part of a fairly standard process.